Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the growth paths that other pricing groups are taking?
• What are some good ways to talk about price/volume tradeoffs?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Why would a B2B customer defect if they are saying they're satisfied?
• What if our competitors are outperforming us on every value-driver that really matters?
• Why don't more B2B companies measure and utilize price elasticity?
• What’s the difference between “hard” and “soft” value-drivers?
• How can product packaging be leveraged to increase profitability?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?