Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What is a "Mix Shift" customer defection and how do I spot it?
• Aren't people usually the root-causes behind most pricing problems?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Can just measuring something cause it to improve?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Should I share the results of our marketing research with the sales team?
• How does internal marketing relate to change management?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should we use current or potential LTV in our segmentation?