Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When conducting research interviews, how many should we try to conduct?
- Should I share the results of our marketing research with the sales team?
- What is a "Mix Shift" customer defection and how do I spot it?
- Can pricing analysts be taught the softer skills they need to be successful?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- Should I give my salespeople a specific price, or is a range OK?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- How can we see the customer spend that we aren't getting?
- Can you tell, in advance, whether a promotional discount will work?
- Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Leveraging the Power of Price Segmentation
In this Expert Interview, Paul Parsons discusses his experiences helping a number of distributors and manufacturers leverage the power of segmentation to boost their margins and profits.
View This Interview -
How to Structure Pricing Functions
The structure of your pricing function can have major ramifications for years to come. In this on-demand webinar, learn effective approaches and considerations for structuring your pricing organization.
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How to Avoid Sales Compensation Gotchas
While no variable comp approach is ever perfect, you stand a much better chance when you minimize the unintended consequences. This guide exposes the problems with various schemes and explores potential solutions.
View This Guide -
Pricing Through Uncertainty
As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?
View This Webinar
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