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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is a "Mix Shift" customer defection and how do I spot it?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What's the difference between pricing analytics and optimization?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Should we be able to command a price premium for every value-gap we identify?
  • Aren't pricing outliers always a bad thing?
  • How can we get ahold of competitors' price lists?
  • Why is accurate price segmentation so important?
  • What is a "Steady State" customer defection and how do I spot it?
  • Aren't people usually the root-causes behind most pricing problems?

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