Pricing Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How do I know if my value messages are really "strategic"?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Why are salespeople so quick to offer discounts?
  • How do you "normalize" your pricing to something else?
  • What's the difference between pricing analytics and optimization?
  • Why are the early signs of customer defection so difficult to spot?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Do European Companies Really Price Better?

    In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.

    View This Interview

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar

  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

    View This Tool

  • Selling Your Pricing Initiative

    Want to get your pricing initiative approved? In this on-demand webinar, learn how to structure and deliver your investment "case" in such a way that approval is almost a foregone conclusion.

    View This Webinar