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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How can pricing skills be applied to other profitable problems?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Aren't people usually the root-causes behind most pricing problems?
  • Can you measure price elasticity through channels?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Should I share the results of our marketing research with the sales team?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

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