Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• Should I share the results of our marketing research with the sales team?
• What is a "Mix Shift" customer defection and how do I spot it?
• Can pricing analysts be taught the softer skills they need to be successful?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Should I give my salespeople a specific price, or is a range OK?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can we see the customer spend that we aren't getting?
• Can you tell, in advance, whether a promotional discount will work?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?