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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Aren't pricing outliers always a bad thing?
  • What is the average % lift reported by those using price elasticity to set prices?
  • When conducting research interviews, how many should we try to conduct?
  • What types of attributes should we think about for price segmentation?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What does a real price segment look like? What defines it?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?

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