Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What types of attributes should we think about for price segmentation?
• Does price elasticity really exist in B2B markets?
• What are the different buyer types we might be negotiating with?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How would we know which value packages or bundles make sense to create?
• Should I give my salespeople a specific price, or is a range OK?
• Should we be able to command a price premium for every value-gap we identify?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Should I share the results of our marketing research with the sales team?