Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• If we spot a potential customer defection early enough, can we turn it around?
• What are the different buyer types we might be negotiating with?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How can we see the customer spend that we aren't getting?
• Why is customer retention so much more important in B2B than in B2C?
• Should I give my salespeople a specific price, or is a range OK?
• What does a real price segment look like? What defines it?
• What if our competitors are outperforming us on every value-driver that really matters?