Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How would we know which value packages or bundles make sense to create?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Why is accurate price segmentation so important?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?