Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Should I give my salespeople a specific price, or is a range OK?
- How can we get ahold of competitors' price lists?
- What does a real price segment look like? What defines it?
- What role should lifetime value play in our pricing segmentation?
- Why is customer retention so much more important in B2B than in B2C?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What's the difference between defection detection and customer retention?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- How do I know if my value messages are really "strategic"?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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A Modern Approach for Fixing a Costly Profit Leak
We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.
View This Research -
The Fundamentals of Effective Subscription Pricing
With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness.
View This Webinar -
How to Avoid Pricing Panic
How should you respond when something disruptive happens in your market? How do you avoid overreaction? How do you balance speedy action with smart action? And how do you prepare for the next disruption?
View This Webinar -
"Better" Practices for Pricing Improvement
That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.
View This Webinar
Come Join Our Next Webinar
Making Sense of AI for B2B Pricing
Cutting Through the Hype to Deliver Tangible Pricing Performance Gains
