Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Steady State" customer defection and how do I spot it?
• Should we be able to command a price premium for every value-gap we identify?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What role should lifetime value play in our pricing segmentation?
• If we spot a potential customer defection early enough, can we turn it around?
• What are the different buyer types we might be negotiating with?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What’s the difference between “hard” and “soft” value-drivers?
• Why are salespeople so quick to offer discounts?
• Can pricing analysts be taught the softer skills they need to be successful?