Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can we see the customer spend that we aren't getting?
• Aren't pricing outliers always a bad thing?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What is a "Steady State" customer defection and how do I spot it?
• What's the difference between defection detection and customer retention?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How do you "normalize" your pricing to something else?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Should we be able to command a price premium for every value-gap we identify?