Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Why is customer retention so much more important in B2B than in B2C?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What types of attributes should we think about for price segmentation?
- What is the average % lift reported by those using price elasticity to set prices?
- What are the growth paths that other pricing groups are taking?
- Should I share the results of our marketing research with the sales team?
- What role should lifetime value play in our pricing segmentation?
- Can pricing analysts be taught the softer skills they need to be successful?
- What are the different buyer types we might be negotiating with?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Three Core Pricing Skills That No One Talks About
For many B2B companies, increasing knowledge around pricing is a priority. But this education regularly ignores skills that are critically important. In this guide, learn about three areas that are often overlooked.
View This Guide -
The Fundamentals of Price Structure
In this on-demand webinar, we explore ten different approaches for structuring your prices to align to customer needs and priorities---from bundling, add-ons and multi-part prices to volume schedules, surcharges, and more.
View This Webinar -
Generating Cost-to-Serve Automagically
Creating accurate cost-to-serve estimates can be more difficult than people anticipate. In this tutorial, learn how to reduce the time and effort required to estimate the indirect costs of serving different customers.
View This Tutorial -
Stop Being Afraid of Procurement
In this interview with Chris Provines, author of "Selling to Procurement", get an inside look at the goals and tactics of the purchasing people who are working so hard to get your salespeople to give up margin.
View This Interview
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How to Stop the Dabbling and Produce More Meaningful Business Impacts
