Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can just measuring something cause it to improve?
• Should we use current or potential LTV in our segmentation?
• Can pricing analysts be taught the softer skills they need to be successful?
• Aren't people usually the root-causes behind most pricing problems?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• How would we know which value packages or bundles make sense to create?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What are the growth paths that other pricing groups are taking?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What is a "Mix Shift" customer defection and how do I spot it?