Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between defection detection and customer retention?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• When conducting research interviews, how many should we try to conduct?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• Should we be able to command a price premium for every value-gap we identify?
• Why would a B2B customer defect if they are saying they're satisfied?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• How can we get ahold of competitors' price lists?