Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Why are the early signs of customer defection so difficult to spot?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's the difference between defection detection and customer retention?
• How do I know if my value messages are really "strategic"?
• How can we get ahold of competitors' price lists?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How do you "normalize" your pricing to something else?
• If we spot a potential customer defection early enough, can we turn it around?
• What if our competitors are outperforming us on every value-driver that really matters?