PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Reducing the Friction Between Sales & Pricing

Proven Strategies and Tactics for More Productive Interactions with the Sales Team

Some amount of "friction" between Sales and Pricing is to be expected. After all, you have very different jobs that each carry different priorities, concerns, and perspectives. But while a little friction is normal...and can actually be healthy...too much can stop you in your tracks. So when the friction starts getting in the way of progress and performance, you have to be proactive and take steps to reduce it.In this on-demand webinar, you'll learn about:

  • How to address the underlying root-causes behind the main sources of conflict and disagreement.
  • How to identify mutually-beneficial solutions and design flexible approaches that work for everyone.
  • How to develop the right inter-personal skills to reduce tensions while still getting what you need.
  • How to leverage other influential sources of information to mitigate the "just your opinion" dynamic.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Boosting the Pricing Team's Influence

    How can a B2B pricing team improve results when they don't control all the cooks in the kitchen? How can they be heard when others don't have to listen? In this session, learn the science of influence and persuasion.

    View This Webinar
  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

    View This Research
  • More Effective Cross-Functional Pricing

    Pricing in a B2B environment is cross-functional by nature. In this on-demand webinar, learn about improving overall pricing performance by working more effectively with other groups and departments.

    View This Webinar
  • Pricing Psychology in B2B

    While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.

    View This Webinar