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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • When conducting research interviews, how many should we try to conduct?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What is a "Steady State" customer defection and how do I spot it?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • All About Price Optimization

    The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.

    View This Webinar

  • New Benchmarks for Pricing Excellence in B2B

    In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.

    View This Research

  • The Competitor Assessment Scorecard

    Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

    View This Tool

  • Fighting Over-Discounting in the Field

    Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.

    View This Interview