Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can we get ahold of competitors' price lists?
- What does a real price segment look like? What defines it?
- Can you measure price elasticity through channels?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- How would we know which value packages or bundles make sense to create?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Aren't pricing outliers always a bad thing?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- Why don't more B2B companies measure and utilize price elasticity?
- How does internal marketing relate to change management?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study -
Rethinking the "Pricing Journey"
The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.
View This Research -
Creating More Powerful Sales Proposals
An interview with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview -
Four Ways to Get More Out of Pricing Analytics
There's no doubt that pricing analytics can be powerful, but it’s not a slam dunk. This guide explains four powerful strategies for producing more meaningful results from your pricing analytics efforts and investments.
View This Guide
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Price Promotions in B2B
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