Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we use current or potential LTV in our segmentation?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When conducting research interviews, how many should we try to conduct?
• How can I tell if a customer is defecting early enough to do something about it?
• What's the difference between defection detection and customer retention?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• How does internal marketing relate to change management?