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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How can we get ahold of competitors' price lists?
  • What does a real price segment look like? What defines it?
  • Can you measure price elasticity through channels?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How would we know which value packages or bundles make sense to create?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Aren't pricing outliers always a bad thing?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Why don't more B2B companies measure and utilize price elasticity?
  • How does internal marketing relate to change management?

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