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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How can I tell if a customer is defecting early enough to do something about it?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • How would we know which value packages or bundles make sense to create?
  • Should we be able to command a price premium for every value-gap we identify?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Why are the early signs of customer defection so difficult to spot?
  • How can pricing skills be applied to other profitable problems?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Why is accurate price segmentation so important?

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