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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What types of attributes should we think about for price segmentation?
  • What are the growth paths that other pricing groups are taking?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • When conducting research interviews, how many should we try to conduct?
  • Should we be able to command a price premium for every value-gap we identify?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • If we spot a potential customer defection early enough, can we turn it around?

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