Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What types of attributes should we think about for price segmentation?
• What are the growth paths that other pricing groups are taking?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• When conducting research interviews, how many should we try to conduct?
• Should we be able to command a price premium for every value-gap we identify?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• If we spot a potential customer defection early enough, can we turn it around?