Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• Should we be able to command a price premium for every value-gap we identify?
• What are some good ways to talk about price/volume tradeoffs?
• What is a "Mix Shift" customer defection and how do I spot it?
• Can you measure price elasticity through channels?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Does price elasticity really exist in B2B markets?
• What if our competitors are outperforming us on every value-driver that really matters?
• What's the difference between pricing analytics and optimization?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?