Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Why don't more B2B companies measure and utilize price elasticity?
• Should I share the results of our marketing research with the sales team?
• What’s the difference between “hard” and “soft” value-drivers?
• Aren't pricing outliers always a bad thing?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What is a "Steady State" customer defection and how do I spot it?
• When conducting research interviews, how many should we try to conduct?
• Can just measuring something cause it to improve?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?