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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Should I share the results of our marketing research with the sales team?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Aren't pricing outliers always a bad thing?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What is a "Steady State" customer defection and how do I spot it?
  • When conducting research interviews, how many should we try to conduct?
  • Can just measuring something cause it to improve?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?

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