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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why would a B2B customer defect if they are saying they're satisfied?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How do you "normalize" your pricing to something else?
  • How does internal marketing relate to change management?
  • How can we get ahold of competitors' price lists?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What's the difference between pricing analytics and optimization?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Should we be able to command a price premium for every value-gap we identify?
  • How do I know if my value messages are really "strategic"?

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