Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What's the difference between defection detection and customer retention?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Why is customer retention so much more important in B2B than in B2C?
• Why are salespeople so quick to offer discounts?
• Should I give my salespeople a specific price, or is a range OK?
• Why don't more B2B companies measure and utilize price elasticity?
• How can we see the customer spend that we aren't getting?
• When conducting research interviews, how many should we try to conduct?
• Are there other profitable growth drivers a pricing team could focus on?