Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between pricing analytics and optimization?
- What role should lifetime value play in our pricing segmentation?
- What is a "Mix Shift" customer defection and how do I spot it?
- Why don't more B2B companies measure and utilize price elasticity?
- What types of attributes should we think about for price segmentation?
- Can you measure price elasticity through channels?
- Can just measuring something cause it to improve?
- What’s the difference between “hard” and “soft” value-drivers?
- How can product packaging be leveraged to increase profitability?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide -
How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study -
Pricing Psychology in B2B
While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.
View This Webinar
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