Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can you tell, in advance, whether a promotional discount will work?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What if our competitors are outperforming us on every value-driver that really matters?
- Aren't pricing outliers always a bad thing?
- Should we use current or potential LTV in our segmentation?
- What is a "Mix Shift" customer defection and how do I spot it?
- Why would a B2B customer defect if they are saying they're satisfied?
- Can pricing analysts be taught the softer skills they need to be successful?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide -
How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
How to Fight a Price War
In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.
View This Webinar -
Getting Sales To Sell the Value
Your offerings deliver greater value. But at the slightest pushback from a buyer, your salespeople give in and start discounting that value away. In this webinar, we explore how to change this dynamic for good.
View This Webinar
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