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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What does a real price segment look like? What defines it?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's the difference between defection detection and customer retention?
  • Are there other profitable growth drivers a pricing team could focus on?
  • What is a "Mix Shift" customer defection and how do I spot it?

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