Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• How can product packaging be leveraged to increase profitability?
• Can pricing analysts be taught the softer skills they need to be successful?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Why would a B2B customer defect if they are saying they're satisfied?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What are some good ways to talk about price/volume tradeoffs?
• What types of attributes should we think about for price segmentation?
• What's the difference between defection detection and customer retention?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?