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Myth vs. Reality in Pricing Technology

Seven Myths and Outdated Beliefs That Are Causing Companies to Fall Further and Further Behind

Many companies hold perspectives that were accurate just a few years ago, but have since been nullified by technological evolution. In this special report, we expose seven of the most costly pricing technology myths and misconceptions we've encountered in our research:

  • How the early days of giant pricing technology "suites" have created negative perceptions that are no longer valid.
  • How many companies still hold inaccurate views about two core problems pricing technology is designed to solve.
  • How the trend toward software-as-a-service (SaaS) has virtually eliminated three fundamental problems of the past.
  • How the capability gaps between users and non-users of pricing technology is destined to get wider in the future.

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