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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What role should lifetime value play in our pricing segmentation?
  • How do you "normalize" your pricing to something else?
  • How does internal marketing relate to change management?
  • What types of attributes should we think about for price segmentation?
  • What's the difference between defection detection and customer retention?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Should I share the results of our marketing research with the sales team?

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