Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What role should lifetime value play in our pricing segmentation?
• How do you "normalize" your pricing to something else?
• How does internal marketing relate to change management?
• What types of attributes should we think about for price segmentation?
• What's the difference between defection detection and customer retention?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• If we spot a potential customer defection early enough, can we turn it around?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Should I share the results of our marketing research with the sales team?