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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Should I share the results of our marketing research with the sales team?
  • Should we be able to command a price premium for every value-gap we identify?
  • What types of attributes should we think about for price segmentation?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What’s the difference between “hard” and “soft” value-drivers?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Should I give my salespeople a specific price, or is a range OK?

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More Subscriber-Only Resources From Our Library

  • Pricing Psychology in B2B

    While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.

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  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

    View This Guide

  • Driving Consistent Price Execution

    Every B2B pricing team wants to ensure that their sales team is consistently applying the appropriate pricing levels and policies. How do you make it happen? What do you need to know?

    View This Webinar

  • From Tactical to Strategic Pricing

    Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?

    View This Webinar