Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What if our competitors are outperforming us on every value-driver that really matters?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Why would a B2B customer defect if they are saying they're satisfied?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• How can product packaging be leveraged to increase profitability?
• Why are the early signs of customer defection so difficult to spot?
• What does a real price segment look like? What defines it?
• Should I share the results of our marketing research with the sales team?
• Why is customer retention so much more important in B2B than in B2C?