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  • Should I share the results of our marketing research with the sales team?
  • Why is customer retention so much more important in B2B than in B2C?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How can pricing skills be applied to other profitable problems?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • When conducting research interviews, how many should we try to conduct?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why don't more B2B companies measure and utilize price elasticity?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?

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