Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• If we spot a potential customer defection early enough, can we turn it around?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Should we use current or potential LTV in our segmentation?
• How does internal marketing relate to change management?
• Aren't people usually the root-causes behind most pricing problems?
• What's the difference between defection detection and customer retention?
• Does price elasticity really exist in B2B markets?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?