Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What is a "Mix Shift" customer defection and how do I spot it?
• Aren't pricing outliers always a bad thing?
• What is a "Steady State" customer defection and how do I spot it?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Why is customer retention so much more important in B2B than in B2C?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?