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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Why is accurate price segmentation so important?
  • Are there other profitable growth drivers a pricing team could focus on?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What's the difference between pricing analytics and optimization?
  • Should I share the results of our marketing research with the sales team?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How does internal marketing relate to change management?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

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