Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• My company seems to love platitudes. How do I get others to focus on real messages?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What's the difference between pricing analytics and optimization?
• How do you "normalize" your pricing to something else?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• When conducting research interviews, how many should we try to conduct?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?