Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• Can you tell, in advance, whether a promotional discount will work?
• Should we be able to command a price premium for every value-gap we identify?
• What's the difference between defection detection and customer retention?
• What does a real price segment look like? What defines it?
• How does internal marketing relate to change management?
• What role should lifetime value play in our pricing segmentation?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• How can we see the customer spend that we aren't getting?
• How can product packaging be leveraged to increase profitability?