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  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What's the difference between pricing analytics and optimization?
  • How do you "normalize" your pricing to something else?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • When conducting research interviews, how many should we try to conduct?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

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