Practical Price Sensitivity

How to Estimate and Leverage Price Sensitivity Without Getting Lost in the Weeds

Intuitively, we all know that different customers react differently to price, depending on the circumstances. And leveraging these differences is how B2B pricing teams boost profitability without undue risk to revenue. But while the concept of relative price sensitivity is somewhat easy to grasp, estimating and applying it in the real world can often seem too complicated or time-consuming to be useful. So...are there simpler ways to leverage this powerful concept that can still produce solid results? In this on-demand webinar, you'll learn about:

• Straightforward ways to assess relative price sensitivity across segments and circumstances.
• Embedding price sensitivity insights into your pricing systems, processes, and deal workflows.
• Setting realistic expectations and dealing with others' skepticism, objections, and doubts.
• Effective ways to incorporate the sales team's knowledge and experience into the process.