Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between pricing analytics and optimization?
• Should we be able to command a price premium for every value-gap we identify?
• What if our competitors are outperforming us on every value-driver that really matters?
• How do I know if my value messages are really "strategic"?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Why is customer retention so much more important in B2B than in B2C?