Pricing Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are there other profitable growth drivers a pricing team could focus on?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Should we be able to command a price premium for every value-gap we identify?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How does internal marketing relate to change management?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why are salespeople so quick to offer discounts?
  • Can you tell, in advance, whether a promotional discount will work?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Fundamentals of Value-Based Pricing

    Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.

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  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

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  • Tweaking Your Sales Strategy to Improve Prices

    A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.

    View This Guide

  • Proving the Value of the Pricing Function

    Executives understand the value of functions like sales, marketing, and finance---but pricing often has to justify their very existence, over and over again. In this recorded training seminar, learn how to demonstrate the results and metrics that can earn you a seat at the big table.

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