Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• Why don't more B2B companies measure and utilize price elasticity?
• How can we see the customer spend that we aren't getting?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if our competitors are outperforming us on every value-driver that really matters?
• Aren't people usually the root-causes behind most pricing problems?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can I tell if a customer is defecting early enough to do something about it?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?