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  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What is a "Steady State" customer defection and how do I spot it?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What is the average % lift reported by those using price elasticity to set prices?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Are there other profitable growth drivers a pricing team could focus on?
  • How can we get ahold of competitors' price lists?
  • How can pricing skills be applied to other profitable problems?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?

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