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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is a "Steady State" customer defection and how do I spot it?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What's the difference between pricing analytics and optimization?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Should we be able to command a price premium for every value-gap we identify?
  • What role should lifetime value play in our pricing segmentation?
  • Are there other profitable growth drivers a pricing team could focus on?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What types of attributes should we think about for price segmentation?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?

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