Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the growth paths that other pricing groups are taking?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Should I share the results of our marketing research with the sales team?
• Why are salespeople so quick to offer discounts?
• What is a "Mix Shift" customer defection and how do I spot it?
• Should we use current or potential LTV in our segmentation?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What’s the difference between “hard” and “soft” value-drivers?
• How can we get ahold of competitors' price lists?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?