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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What are the different buyer types we might be negotiating with?
  • When conducting research interviews, how many should we try to conduct?
  • How do I know if my value messages are really "strategic"?
  • Should I give my salespeople a specific price, or is a range OK?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Can you measure price elasticity through channels?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • How can product packaging be leveraged to increase profitability?
  • Why is customer retention so much more important in B2B than in B2C?

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