Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How would we know which value packages or bundles make sense to create?
• Why are the early signs of customer defection so difficult to spot?
• What types of attributes should we think about for price segmentation?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Should we use current or potential LTV in our segmentation?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Aren't pricing outliers always a bad thing?