Promoting the Power of Pricing

Fostering Greater Internal Participation In the Quest for Pricing Improvement

In a typical B2B environment, there's a significant organizational component to any pricing improvement effort or initiative. After all, in B2B there are many other people affecting pricing outcomes, directly or indirectly. So how do you gain and maintain the level of organizational attention, support, and participation you really need to drive meaningful and lasting improvement over time? In this on-demand webinar, you'll learn about:

• How simple steps and processes provide many of the benefits of a full-scale internal marketing program.
• The four basic ingredients a simple promo program will include to maximize leverage and effectiveness.
• The five strategic components and messaging elements that will assuage fears and mitigate resistance.
• Three real-world examples of simple programs that other pricing leaders have employed to great effect.