PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Promoting the Power of Pricing

Fostering Greater Internal Participation In the Quest for Pricing Improvement

In a typical B2B environment, there's a significant organizational component to any pricing improvement effort or initiative. After all, in B2B there are many other people affecting pricing outcomes, directly or indirectly. So how do you gain and maintain the level of organizational attention, support, and participation you really need to drive meaningful and lasting improvement over time? In this on-demand webinar, you'll learn about:

  • How simple steps and processes provide many of the benefits of a full-scale internal marketing program.
  • The four basic ingredients a simple promo program will include to maximize leverage and effectiveness.
  • The five strategic components and messaging elements that will assuage fears and mitigate resistance.
  • Three real-world examples of simple programs that other pricing leaders have employed to great effect.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Managing Mix to Improve Pricing

    Product and customer mix have an incredible amount of influence over every aspect of your performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.

    View This Webinar
  • The Right Way to Manage and Enable Change

    How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.

    View This Interview
  • Getting Started in B2B Pricing

    This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.

    View This Tutorial
  • How to Leverage Big Data & Pricing Science

    In this expert interview, Jim Vaughn, the author of a new book called "Stop Racing in a Blindfold," talks about how to combine Big Data and Pricing Science to drive better financial results, at scale, and on a go-forward basis.

    View This Interview