Promoting the Power of Pricing
Fostering Greater Internal Participation In the Quest for Pricing Improvement
In a typical B2B environment, there's a significant organizational component to any pricing improvement effort or initiative. After all, in B2B there are many other people affecting pricing outcomes, directly or indirectly. So how do you gain and maintain the level of organizational attention, support, and participation you really need to drive meaningful and lasting improvement over time? In this on-demand webinar, you'll learn about:
- How simple steps and processes provide many of the benefits of a full-scale internal marketing program.
- The four basic ingredients a simple promo program will include to maximize leverage and effectiveness.
- The five strategic components and messaging elements that will assuage fears and mitigate resistance.
- Three real-world examples of simple programs that other pricing leaders have employed to great effect.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides you with a full reference list of the strategic questions you'll want to ask to gain a deeper understanding of your competitors and their motivations.
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Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
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Visual Aids for Explaining Price Segmentation
Use this example visual presentation to inspire and aid your efforts in explaining the concepts of price segmentation to others inside your organization.
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Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
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