Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Promoting the Power of Pricing

Fostering Greater Internal Participation In the Quest for Pricing Improvement

In a typical B2B environment, there's a significant organizational component to any pricing improvement effort or initiative. After all, in B2B there are many other people affecting pricing outcomes, directly or indirectly. So how do you gain and maintain the level of organizational attention, support, and participation you really need to drive meaningful and lasting improvement over time? In this on-demand webinar, you'll learn about:

  • How simple steps and processes provide many of the benefits of a full-scale internal marketing program.
  • The four basic ingredients a simple promo program will include to maximize leverage and effectiveness.
  • The five strategic components and messaging elements that will assuage fears and mitigate resistance.
  • Three real-world examples of simple programs that other pricing leaders have employed to great effect.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • B2B eCommerce Pricing Practices

    The prolonged global pandemic has kicked the B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.

    View This Webinar
  • How To Deal With Inflation

    With all that's been happening over the last few years, inflation was bound to catch up with us. So what should we be doing differently to deal with the rapid inflation we're seeing on so many fronts?

    View This Webinar
  • Do European Companies Really Price Better?

    In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.

    View This Interview
  • Leveraging Price Testing

    What do you need to know about the state of price testing in B2B environments? Which methods are best? And more importantly, how can you leverage these powerful concepts in your situation?

    View This Webinar