Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can pricing skills be applied to other profitable problems?
• When conducting research interviews, how many should we try to conduct?
• What role should lifetime value play in our pricing segmentation?
• What is the average % lift reported by those using price elasticity to set prices?
• My company seems to love platitudes. How do I get others to focus on real messages?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What does a real price segment look like? What defines it?
• How can I tell if a customer is defecting early enough to do something about it?
• What is a "Mix Shift" customer defection and how do I spot it?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?