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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What does a real price segment look like? What defines it?
  • What types of attributes should we think about for price segmentation?
  • When conducting research interviews, how many should we try to conduct?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Why don't more B2B companies measure and utilize price elasticity?
  • How can pricing skills be applied to other profitable problems?
  • Aren't people usually the root-causes behind most pricing problems?
  • Can you tell, in advance, whether a promotional discount will work?
  • What is a "Mix Shift" customer defection and how do I spot it?

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