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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Does price elasticity really exist in B2B markets?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Why are salespeople so quick to offer discounts?
  • What are the different buyer types we might be negotiating with?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • How can pricing skills be applied to other profitable problems?
  • Can you tell, in advance, whether a promotional discount will work?
  • How does internal marketing relate to change management?
  • Can you measure price elasticity through channels?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

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  • Five Strategies for Better Price Segmentation

    A video guide that explores five strategies and considerations to make your price segmentation more powerful and profitable.

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  • The Right Way to Manage and Enable Change

    How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.

    View This Interview
  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

    View This Guide