Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we use current or potential LTV in our segmentation?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Can you measure price elasticity through channels?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What is a "Steady State" customer defection and how do I spot it?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Why don't more B2B companies measure and utilize price elasticity?