Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why don't more B2B companies measure and utilize price elasticity?
• What’s the difference between “hard” and “soft” value-drivers?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Aren't people usually the root-causes behind most pricing problems?
• Why is customer retention so much more important in B2B than in B2C?
• How can we see the customer spend that we aren't getting?
• Can you measure price elasticity through channels?
• Should I give my salespeople a specific price, or is a range OK?
• Why would a B2B customer defect if they are saying they're satisfied?
• Can you tell, in advance, whether a promotional discount will work?