Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Should I share the results of our marketing research with the sales team?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• How can we get ahold of competitors' price lists?
• What's the difference between defection detection and customer retention?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What are the different buyer types we might be negotiating with?
• What is a "Mix Shift" customer defection and how do I spot it?
• When conducting research interviews, how many should we try to conduct?