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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How does internal marketing relate to change management?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Aren't people usually the root-causes behind most pricing problems?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

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