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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is a "Steady State" customer defection and how do I spot it?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • Can you measure price elasticity through channels?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Should I give my salespeople a specific price, or is a range OK?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What is a "Mix Shift" customer defection and how do I spot it?

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