Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How can we see the customer spend that we aren't getting?
• Aren't pricing outliers always a bad thing?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What’s the difference between “hard” and “soft” value-drivers?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Why is customer retention so much more important in B2B than in B2C?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?