Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some good ways to talk about price/volume tradeoffs?
• Should I share the results of our marketing research with the sales team?
• What if our competitors are outperforming us on every value-driver that really matters?
• What is a "Mix Shift" customer defection and how do I spot it?
• Can you measure price elasticity through channels?
• How can pricing skills be applied to other profitable problems?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• How do you "normalize" your pricing to something else?
• Should we use current or potential LTV in our segmentation?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?