Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• When conducting research interviews, how many should we try to conduct?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Why would a B2B customer defect if they are saying they're satisfied?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What types of attributes should we think about for price segmentation?
• How do you "normalize" your pricing to something else?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?