Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Should I give my salespeople a specific price, or is a range OK?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What are some good ways to talk about price/volume tradeoffs?
• What's the difference between defection detection and customer retention?
• What types of attributes should we think about for price segmentation?
• How can we get ahold of competitors' price lists?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?