Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't people usually the root-causes behind most pricing problems?
• Why is customer retention so much more important in B2B than in B2C?
• Should I give my salespeople a specific price, or is a range OK?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's the difference between pricing analytics and optimization?
• What if our competitors are outperforming us on every value-driver that really matters?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Can pricing analysts be taught the softer skills they need to be successful?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?