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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What types of attributes should we think about for price segmentation?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Aren't pricing outliers always a bad thing?
  • Why is accurate price segmentation so important?
  • Should we use current or potential LTV in our segmentation?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Can you tell, in advance, whether a promotional discount will work?
  • Are there other profitable growth drivers a pricing team could focus on?
  • How can I tell if a customer is defecting early enough to do something about it?

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