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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Why is accurate price segmentation so important?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How can we see the customer spend that we aren't getting?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What role should lifetime value play in our pricing segmentation?
  • How do you "normalize" your pricing to something else?
  • Are there other profitable growth drivers a pricing team could focus on?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool

  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

    View This Guide

  • Reducing Losses to "No Decision"

    Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.

    View This Webinar

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar