Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there other profitable growth drivers a pricing team could focus on?
• Why would a B2B customer defect if they are saying they're satisfied?
• What are the different buyer types we might be negotiating with?
• Aren't people usually the root-causes behind most pricing problems?
• What if our competitors are outperforming us on every value-driver that really matters?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Aren't pricing outliers always a bad thing?
• Can just measuring something cause it to improve?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?