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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between pricing analytics and optimization?
  • How can we get ahold of competitors' price lists?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What types of attributes should we think about for price segmentation?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Should we be able to command a price premium for every value-gap we identify?
  • Why is customer retention so much more important in B2B than in B2C?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

    View This Guide
  • Exposing the Truth About Value-Based Pricing

    In this Expert Interview, Stephan Liozu discusses what it really means to practice value-based pricing in a B2B environment. And here's a hint --- there's a lot more to it than many would have us believe!

    View This Interview
  • Exploring Four Different Types of Buyers

    To win a negotiation without giving up too much, it's important to understand who's on the other side of the table. This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.

    View This Interview
  • Considerations for Pricing Through Channels

    How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.

    View This Interview