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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How can product packaging be leveraged to increase profitability?
  • Should I give my salespeople a specific price, or is a range OK?
  • Why is customer retention so much more important in B2B than in B2C?
  • Aren't people usually the root-causes behind most pricing problems?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Can you measure price elasticity through channels?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?

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