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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What role should lifetime value play in our pricing segmentation?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • How do I know if my value messages are really "strategic"?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Should I give my salespeople a specific price, or is a range OK?
  • How does internal marketing relate to change management?
  • Why are the early signs of customer defection so difficult to spot?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Pros & Cons of B2B Pricing Strategies

    The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.

    View This Webinar

  • Improving Your Price Lists

    For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?

    View This Webinar

  • Step-by-Step Competitive Analysis for Strategic Pricing

    How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce the pressure to discount.

    View This Tutorial

  • Making Sense of Pricing Technology

    Are pricing technologies all the same? Do the differences actually matter? What do we need? How do we choose? In this webinar, we cut thru the confusion to help you understand your options for technology-enabled pricing.

    View This Webinar