Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can pricing analysts be taught the softer skills they need to be successful?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What are some good ways to talk about price/volume tradeoffs?
• Aren't pricing outliers always a bad thing?
• How do you "normalize" your pricing to something else?
• What if our competitors are outperforming us on every value-driver that really matters?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Should we use current or potential LTV in our segmentation?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Should I share the results of our marketing research with the sales team?