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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How does internal marketing relate to change management?
  • What types of attributes should we think about for price segmentation?
  • How do you "normalize" your pricing to something else?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Should we use current or potential LTV in our segmentation?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Price Segmentation Attributes

    When developing a price segmentation model, it's not always easy to identify the attributes that matter most. In this session, we review core concepts, explore various attributes, and walk thru a basic development process.

    View This Webinar

  • Diagnosing Pricing Problems

    When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. In this on-demand webinar, learn how to identify the real root-causes behind pricing performance issues.

    View This Webinar

  • Manage Your Customer Mix to Improve Profits

    It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.

    View This Tutorial

  • The Marketing Research Analysis Guide

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

    View This Tool