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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What does a real price segment look like? What defines it?
  • How would we know which value packages or bundles make sense to create?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What are some good ways to talk about price/volume tradeoffs?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • Aren't people usually the root-causes behind most pricing problems?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What’s the difference between “hard” and “soft” value-drivers?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?

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