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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Can you tell, in advance, whether a promotional discount will work?
  • Does price elasticity really exist in B2B markets?
  • What role should lifetime value play in our pricing segmentation?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What is a "Steady State" customer defection and how do I spot it?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?

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