Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• Can just measuring something cause it to improve?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why are the early signs of customer defection so difficult to spot?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?