Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real price segment look like? What defines it?
• How would we know which value packages or bundles make sense to create?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What are some good ways to talk about price/volume tradeoffs?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Aren't people usually the root-causes behind most pricing problems?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What’s the difference between “hard” and “soft” value-drivers?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?