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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Should we be able to command a price premium for every value-gap we identify?
  • Can you tell, in advance, whether a promotional discount will work?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Aren't pricing outliers always a bad thing?
  • Why is customer retention so much more important in B2B than in B2C?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?

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