Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some good ways to talk about price/volume tradeoffs?
• How can I tell if a customer is defecting early enough to do something about it?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Aren't pricing outliers always a bad thing?
• Should we be able to command a price premium for every value-gap we identify?
• Why is accurate price segmentation so important?
• Should I share the results of our marketing research with the sales team?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• If we spot a potential customer defection early enough, can we turn it around?