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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is a "Steady State" customer defection and how do I spot it?
  • Why is accurate price segmentation so important?
  • How do you "normalize" your pricing to something else?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Are there other profitable growth drivers a pricing team could focus on?
  • What are the different buyer types we might be negotiating with?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Should we be able to command a price premium for every value-gap we identify?
  • What's the difference between pricing analytics and optimization?
  • Does price elasticity really exist in B2B markets?

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