Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• Can you measure price elasticity through channels?
• What does a real price segment look like? What defines it?
• Are there other profitable growth drivers a pricing team could focus on?
• Should we use current or potential LTV in our segmentation?
• How can we get ahold of competitors' price lists?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Aren't pricing outliers always a bad thing?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?