Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should we be able to command a price premium for every value-gap we identify?
• Can you tell, in advance, whether a promotional discount will work?
• What if our competitors are outperforming us on every value-driver that really matters?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Aren't pricing outliers always a bad thing?
• Why is customer retention so much more important in B2B than in B2C?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What’s the difference between “hard” and “soft” value-drivers?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?