Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• Should we use current or potential LTV in our segmentation?
• Aren't pricing outliers always a bad thing?
• If we spot a potential customer defection early enough, can we turn it around?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• How can we see the customer spend that we aren't getting?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Aren't people usually the root-causes behind most pricing problems?
• Should I give my salespeople a specific price, or is a range OK?