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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why is customer retention so much more important in B2B than in B2C?
  • Can you measure price elasticity through channels?
  • What does a real price segment look like? What defines it?
  • Are there other profitable growth drivers a pricing team could focus on?
  • Should we use current or potential LTV in our segmentation?
  • How can we get ahold of competitors' price lists?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Aren't pricing outliers always a bad thing?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?

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