Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Step-by-Step Competitive Analysis for Strategic Pricing

How to Use Competitive Analysis to Identify Actionable Opportunities to Gain Strategic Advantage

Through a deeper understanding of your competitors, you can gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce the pressure to discount. In this step-by-step tutorial, you'll learn about:

  • A powerful approach to competitive analysis that goes well-beyond simple benchmarking.
  • The “Triangulated Audit” for uncovering competitors’ priorities, resources, and performance.
  • The 20 most important analysis questions for generating truly actionable, strategic insights.
  • Identifying, documenting, and exploiting strategic competitive “gaps” to create advantages.

This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research

  • How to Avoid Sales Compensation Gotchas

    While no variable comp approach is ever perfect, you stand a much better chance when you minimize the unintended consequences. This guide exposes the problems with various schemes and explores potential solutions.

    View This Guide

  • Exploring Four Different Types of Buyers

    To win a negotiation without giving up too much, it's important to understand who's on the other side of the table. This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.

    View This Interview

  • The Multiple Dimensions of Value Chart

    Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.

    View This Tool