Step-by-Step Competitive Analysis for Strategic Pricing
How to Use Competitive Analysis to Identify Actionable Opportunities to Gain Strategic Advantage
Through a deeper understanding of your competitors, you can gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce the pressure to discount. In this step-by-step tutorial, you'll learn about:
- A powerful approach to competitive analysis that goes well-beyond simple benchmarking.
- The “Triangulated Audit” for uncovering competitors’ priorities, resources, and performance.
- The 20 most important analysis questions for generating truly actionable, strategic insights.
- Identifying, documenting, and exploiting strategic competitive “gaps” to create advantages.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Are They a Price Buyer or a Poker Player?
It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides you with a full reference list of the strategic questions you'll want to ask to gain a deeper understanding of your competitors and their motivations.
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
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