Ten Signs Your Pricing Strategy Stinks
Use a Simple Self-Assessment to Determine Whether the Odds Are For or Against Your Pricing Strategy
For determining the efficacy of a pricing strategy, financial performance alone just doesn't tell you very much due to all of the disparate factors at play. So, what do you do? How can you tell if your pricing strategy is really effective or not? In this diagnostic, you will learn about:
- How and why you can be making good money, while still having a weak pricing strategy.
- How to use simple “ingredient assessment” to estimate the likely quality of your strategy.
- Ten powerful assessment questions whose answers reveal the quality of your ingredients.
- The one assessment question that’s more predictive and more influential than all the rest.
This diagnostic is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
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Selling Value More Confidently in Seven Steps
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Building Pricing's Credibility with Sales
Sales often views Pricing with skepticism and doubt. And as a result, they disregard our suggestions and ignore our recommendations. What can we do to get them to see us as a trusted partner?
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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