Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Fundamentals of Price Structure

Understanding Your Structural Options for More Effective Price Differentiation

On the one hand, we know that different customers can have very different priorities and perceptions when it comes to value. On the other hand, we also know that our offerings can deliver value in many different ways and to varying degrees. So how do we structure our pricing to align to different customers' needs, while still being compensated for the value our offerings provide? In this on-demand webinar, you'll learn about:

  • A variety of structural options---bundling, add-ons, multi-part prices, volume schedules, surcharges, and more.
  • When and how to leverage product/brand stratification, good-better-best pricing, and service-level differentiations.
  • Achieving a balance between your "ideal" pricing structures and the operational realities in your business.
  • Prioritizing your efforts and developing the foundational pricing structures that help enable everything else.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Avoid Pricing Panic

    How should you respond when something disruptive happens in your market? How do you avoid overreaction? How do you balance speedy action with smart action? And how do you prepare for the next disruption?

    View This Webinar

  • Building the Right Pricing Habits

    Our research has found that what sets true B2B pricing professionals apart is a powerful combination of ongoing behaviors and practices...habits that can be learned and developed over time.

    View This Webinar

  • How to Structure Pricing Functions

    The structure of your pricing function can have major ramifications for years to come. In this on-demand webinar, learn effective approaches and considerations for structuring your pricing organization.

    View This Webinar

  • Considerations for Pricing Through Channels

    How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.

    View This Interview