The Pros & Cons of B2B Pricing Strategies
Which Ones Actually Work...And Which Ones Gut Your Margins and Destroy Your Future?
Conventional wisdom maintains that there are a number of perfectly viable pricing strategies to choose from, and it's just matter of selecting the best one for the situation at hand. But what conventional wisdom fails to make clear is that some of these "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, you'll learn about:
- How and why the conventional wisdom falls short in B2B settings.
- The various pricing strategies that are presented as viable options.
- The pros and cons associated with each of these strategic choices.
- Innovative strategic options that are now available to B2B pricers.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Assessing Your Pricing Capabilities
While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.
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Pros & Cons of Different Pricing Locations
To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.
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Making Price Increases Stick
Rolling out a price increase is no guarantee that you'll actually get what you want. So how do you reduce the uncertainty and make your price increases "stick" to the degree you need?
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Developing Better Relationships with the Sales Team
Sales and pricing will rarely see eye to eye. Greg Preuer, Director of Pricing at Cooper Lighting, shares his experiences on how he's been able to work more effectively with the sales team.
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