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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • If we spot a potential customer defection early enough, can we turn it around?
  • Can you measure price elasticity through channels?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • What types of attributes should we think about for price segmentation?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What are some good ways to talk about price/volume tradeoffs?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?

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More Subscriber-Only Resources From Our Library

  • Competitive Insights for More Strategic Pricing

    To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.

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  • Neutralizing the Sales Team's Excuses

    When sales reps fail to do what's expected, it's human nature to offer "explanations" beyond personal failing or expedience. Learn how Pricing can address the top "reasons" for poor price execution in the field.

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  • Exposing the Secrets of Price Negotiation

    How do you protect your margins when your sellers are so outmatched? How do you keep them from falling for every trick in the book? And what does your pricing team need to know to provide another layer of protection?

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  • The Fundamentals of Pricing Intelligence

    In pricing, it's easy to feel like you're making decisions in a vacuum. But there are many powerful sources of pricing intelligence you can leverage. In this on-demand webinar, learn how to design and implement systems for tapping into those sources of intelligence and how best to respond.

    View This Webinar