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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • When conducting research interviews, how many should we try to conduct?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Can just measuring something cause it to improve?
  • How can product packaging be leveraged to increase profitability?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?

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