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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What's the difference between defection detection and customer retention?
  • What are the growth paths that other pricing groups are taking?
  • How can I tell if a customer is defecting early enough to do something about it?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why is customer retention so much more important in B2B than in B2C?
  • What is a "Steady State" customer defection and how do I spot it?
  • Should we be able to command a price premium for every value-gap we identify?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?

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