Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• Can you measure price elasticity through channels?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What types of attributes should we think about for price segmentation?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are some good ways to talk about price/volume tradeoffs?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Can pricing analysts be taught the softer skills they need to be successful?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?