Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should I share the results of our marketing research with the sales team?
- What is a "Steady State" customer defection and how do I spot it?
- What is the average % lift reported by those using price elasticity to set prices?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Does price elasticity really exist in B2B markets?
- What’s the difference between “hard” and “soft” value-drivers?
- Are there other profitable growth drivers a pricing team could focus on?
- Why is customer retention so much more important in B2B than in B2C?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
View This Guide -
From Tactical to Strategic Pricing
Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?
View This Webinar -
When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
View This Interview -
A Better Approach for Pricing Configured Products
In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about how to get beyond basic markups to improve and optimize the pricing of configured products.
View This Interview
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Leveraging Multidimensional Value
Improving Pricing By Exposing All the Ways Your Offerings Deliver More Value
