Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Mix Shift" customer defection and how do I spot it?
• How do I know if my value messages are really "strategic"?
• When conducting research interviews, how many should we try to conduct?
• What are some good ways to talk about price/volume tradeoffs?
• Should we be able to command a price premium for every value-gap we identify?
• What does a real price segment look like? What defines it?
• How can we get ahold of competitors' price lists?
• Why are salespeople so quick to offer discounts?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?