Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Why is accurate price segmentation so important?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Can you measure price elasticity through channels?
• What is a "Mix Shift" customer defection and how do I spot it?
• How do I know if my value messages are really "strategic"?