Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• How can we see the customer spend that we aren't getting?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Why are the early signs of customer defection so difficult to spot?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How do you "normalize" your pricing to something else?
• How do I know if my value messages are really "strategic"?
• What role should lifetime value play in our pricing segmentation?
• Can pricing analysts be taught the softer skills they need to be successful?