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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Does price elasticity really exist in B2B markets?
  • What’s the difference between “hard” and “soft” value-drivers?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • How can pricing skills be applied to other profitable problems?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

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