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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't pricing outliers always a bad thing?
  • Can you tell, in advance, whether a promotional discount will work?
  • How do you "normalize" your pricing to something else?
  • Does price elasticity really exist in B2B markets?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Why is accurate price segmentation so important?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Aren't people usually the root-causes behind most pricing problems?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why don't more B2B companies measure and utilize price elasticity?

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