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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Aren't pricing outliers always a bad thing?
  • Can you tell, in advance, whether a promotional discount will work?
  • How do you "normalize" your pricing to something else?
  • Does price elasticity really exist in B2B markets?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Why is accurate price segmentation so important?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Aren't people usually the root-causes behind most pricing problems?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why don't more B2B companies measure and utilize price elasticity?

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