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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • What are the different buyer types we might be negotiating with?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How can product packaging be leveraged to increase profitability?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Should I share the results of our marketing research with the sales team?
  • Does price elasticity really exist in B2B markets?
  • How does internal marketing relate to change management?

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