Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What’s the difference between “hard” and “soft” value-drivers?
• How do you "normalize" your pricing to something else?
• What if our competitors are outperforming us on every value-driver that really matters?
• What is the average % lift reported by those using price elasticity to set prices?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What is a "Mix Shift" customer defection and how do I spot it?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• How do I know if my value messages are really "strategic"?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?