Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• Does price elasticity really exist in B2B markets?
• What’s the difference between “hard” and “soft” value-drivers?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can pricing skills be applied to other profitable problems?
• My company seems to love platitudes. How do I get others to focus on real messages?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What if our top-selling salesperson is the worst at hitting target prices and margins?