Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is the average % lift reported by those using price elasticity to set prices?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What types of attributes should we think about for price segmentation?
• What are the growth paths that other pricing groups are taking?
• How does internal marketing relate to change management?
• What role should lifetime value play in our pricing segmentation?
• What is a "Mix Shift" customer defection and how do I spot it?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?