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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why is accurate price segmentation so important?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • How does internal marketing relate to change management?
  • How can we get ahold of competitors' price lists?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What are some good ways to talk about price/volume tradeoffs?
  • Aren't people usually the root-causes behind most pricing problems?
  • Aren't pricing outliers always a bad thing?
  • Should I share the results of our marketing research with the sales team?
  • How can I tell if a customer is defecting early enough to do something about it?

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