Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Why is customer retention so much more important in B2B than in B2C?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Aren't people usually the root-causes behind most pricing problems?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?