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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Aren't pricing outliers always a bad thing?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Why is accurate price segmentation so important?
  • Should we use current or potential LTV in our segmentation?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Should I give my salespeople a specific price, or is a range OK?
  • What role should lifetime value play in our pricing segmentation?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

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