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  • Why is customer retention so much more important in B2B than in B2C?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Can you tell, in advance, whether a promotional discount will work?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Should we use current or potential LTV in our segmentation?
  • Are there other profitable growth drivers a pricing team could focus on?
  • What's the difference between defection detection and customer retention?

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