Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• If we spot a potential customer defection early enough, can we turn it around?
• How do you "normalize" your pricing to something else?
• Can pricing analysts be taught the softer skills they need to be successful?
• What types of attributes should we think about for price segmentation?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How does internal marketing relate to change management?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Should we be able to command a price premium for every value-gap we identify?
• Does price elasticity really exist in B2B markets?