Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can pricing skills be applied to other profitable problems?
• Can you tell, in advance, whether a promotional discount will work?
• Can you measure price elasticity through channels?
• If we spot a potential customer defection early enough, can we turn it around?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What are some good ways to talk about price/volume tradeoffs?