Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Can you measure price elasticity through channels?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Why is customer retention so much more important in B2B than in B2C?
- How can product packaging be leveraged to increase profitability?
- How do you "normalize" your pricing to something else?
- What are the different buyer types we might be negotiating with?
- What’s the difference between “hard” and “soft” value-drivers?
- How do I know if my value messages are really "strategic"?
- Can just measuring something cause it to improve?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic -
Are They a Price Buyer or a Poker Player?
It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.
View This Interview -
Exploring Four Different Types of Buyers
To win a negotiation without giving up too much, it's important to understand who's on the other side of the table. This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.
View This Interview -
How to Retain Your Key Customers
When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn how pricing analysis skills are ideal to identify and minimize revenue attrition and customer defection.
View This Webinar
Come Join Our Next Webinar
Boosting Your Pricing Power
How to Proactively Create and Maximize Pricing Leverage in B2B Markets
