Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What are the growth paths that other pricing groups are taking?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- How do you "normalize" your pricing to something else?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- What types of attributes should we think about for price segmentation?
- Why don't more B2B companies measure and utilize price elasticity?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- How can I tell if a customer is defecting early enough to do something about it?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic -
Are They a Price Buyer or a Poker Player?
It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.
View This Interview -
Exploring Four Different Types of Buyers
To win a negotiation without giving up too much, it's important to understand who's on the other side of the table. This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.
View This Interview -
Influencing Internal Pricing Negotiations
In B2B, the most costly pricing negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better pricing outcomes with others inside your company.
View This Guide
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