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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • If we spot a potential customer defection early enough, can we turn it around?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Why is accurate price segmentation so important?
  • Can you measure price elasticity through channels?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Aren't people usually the root-causes behind most pricing problems?
  • What are the growth paths that other pricing groups are taking?
  • Are there other profitable growth drivers a pricing team could focus on?
  • When conducting research interviews, how many should we try to conduct?

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