Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Why don't more B2B companies measure and utilize price elasticity?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• How can we see the customer spend that we aren't getting?
• What if our competitors are outperforming us on every value-driver that really matters?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What role should lifetime value play in our pricing segmentation?
• How do I know if my value messages are really "strategic"?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?