Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How do I know if my value messages are really "strategic"?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What role should lifetime value play in our pricing segmentation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How does internal marketing relate to change management?
• Can you tell, in advance, whether a promotional discount will work?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Why are the early signs of customer defection so difficult to spot?
• What are the growth paths that other pricing groups are taking?