Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Does price elasticity really exist in B2B markets?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Should I give my salespeople a specific price, or is a range OK?
• What is the average % lift reported by those using price elasticity to set prices?
• What types of attributes should we think about for price segmentation?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• How would we know which value packages or bundles make sense to create?
• Can just measuring something cause it to improve?
• Should I share the results of our marketing research with the sales team?
• Aren't people usually the root-causes behind most pricing problems?