Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• When conducting research interviews, how many should we try to conduct?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How would we know which value packages or bundles make sense to create?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What’s the difference between “hard” and “soft” value-drivers?
• What are the different buyer types we might be negotiating with?
• How can we see the customer spend that we aren't getting?