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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What role should lifetime value play in our pricing segmentation?
  • Can you tell, in advance, whether a promotional discount will work?
  • Aren't people usually the root-causes behind most pricing problems?
  • Are there other profitable growth drivers a pricing team could focus on?
  • What is a "Steady State" customer defection and how do I spot it?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • How does internal marketing relate to change management?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?

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