Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we be able to command a price premium for every value-gap we identify?
- Why don't more B2B companies measure and utilize price elasticity?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- How can product packaging be leveraged to increase profitability?
- When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
- Should we use current or potential LTV in our segmentation?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
View This Diagnostic -
Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
View This Tutorial -
Exploring Four Different Types of Buyers
To win a negotiation without giving up too much, it's important to understand who's on the other side of the table. This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.
View This Interview -
Better Product Management for Better Pricing
In this on-demand webinar, learn how leading pricing teams are influencing the pre-market decisions that can increase pricing pressure and limit the prices you can command in the market.
View This Webinar
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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