Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we spot a potential customer defection early enough, can we turn it around?
- Can pricing analysts be taught the softer skills they need to be successful?
- How do I know if my value messages are really "strategic"?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Why would a B2B customer defect if they are saying they're satisfied?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- How can we get ahold of competitors' price lists?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- How can pricing skills be applied to other profitable problems?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
View This Diagnostic -
Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
View This Tutorial -
Exploring the Root-Causes of Pricing Problems
An educational case study collection exploring seven instances where further investigation revealed that supposed pricing problems weren't really pricing problems after all.
View This Case Study -
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study
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