Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we be able to command a price premium for every value-gap we identify?
• Why don't more B2B companies measure and utilize price elasticity?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• How can product packaging be leveraged to increase profitability?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Should we use current or potential LTV in our segmentation?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?