Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our competitors are outperforming us on every value-driver that really matters?
• What is a "Steady State" customer defection and how do I spot it?
• Aren't people usually the root-causes behind most pricing problems?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What types of attributes should we think about for price segmentation?
• If we spot a potential customer defection early enough, can we turn it around?
• Why are the early signs of customer defection so difficult to spot?
• Should I share the results of our marketing research with the sales team?
• Can pricing analysts be taught the softer skills they need to be successful?
• Why would a B2B customer defect if they are saying they're satisfied?