Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What types of attributes should we think about for price segmentation?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Aren't people usually the root-causes behind most pricing problems?
- Why are the early signs of customer defection so difficult to spot?
- What’s the difference between “hard” and “soft” value-drivers?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- Can just measuring something cause it to improve?
- What is a "Mix Shift" customer defection and how do I spot it?
- Are there other profitable growth drivers a pricing team could focus on?
- Why would a B2B customer defect if they are saying they're satisfied?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
View This Diagnostic -
Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
View This Tutorial -
Golden Rules of B2B Pricing
B2B pricing has its own set of rules and governing principles...most of which you'll never find in a textbook. What are these "golden rules" and how you keep from breaking them?
View This Webinar -
Dealing with Price Exceptions
For many teams, their exception-handling processes are a significant and ongoing source of frustration and inefficiency. So how should you go about improving these critical processes?
View This Webinar
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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