Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Mix Shift" customer defection and how do I spot it?
• If we spot a potential customer defection early enough, can we turn it around?
• Are there other profitable growth drivers a pricing team could focus on?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What are some good ways to talk about price/volume tradeoffs?
• Why is customer retention so much more important in B2B than in B2C?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Should I give my salespeople a specific price, or is a range OK?
• What does a real price segment look like? What defines it?
• What if the root-causes are in an area that I don't have a lot of lot influence over?