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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
- When conducting research interviews, how many should we try to conduct?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- How would we know which value packages or bundles make sense to create?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What’s the difference between “hard” and “soft” value-drivers?
- What are the different buyer types we might be negotiating with?
- How can we see the customer spend that we aren't getting?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.View This Diagnostic
Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.View This Tutorial
Pricing Through Uncertainty
As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?View This Webinar
Boosting ASPs (Average Selling Prices) to Drive Profitability
The use of averages are as common in business as they are in sports. Average selling prices (ASPs), however, can hide a lot of profitable truths. In this case study, Peter Maniscalco reveals how one building materials company dug deeper to find profitable opportunities.View This Case Study
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Price Promotions in B2B
Understanding the Ins and Outs of Using Promo Pricing To Boost Sales Volume