Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• Aren't people usually the root-causes behind most pricing problems?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Should we use current or potential LTV in our segmentation?
• What's the difference between defection detection and customer retention?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why don't more B2B companies measure and utilize price elasticity?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Can pricing analysts be taught the softer skills they need to be successful?