Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• What is the average % lift reported by those using price elasticity to set prices?
• Does price elasticity really exist in B2B markets?
• How do I know if my value messages are really "strategic"?
• Aren't pricing outliers always a bad thing?
• If we spot a potential customer defection early enough, can we turn it around?
• Aren't people usually the root-causes behind most pricing problems?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?