Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't pricing outliers always a bad thing?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Can you measure price elasticity through channels?
• How can product packaging be leveraged to increase profitability?
• When conducting research interviews, how many should we try to conduct?
• Can you tell, in advance, whether a promotional discount will work?
• What’s the difference between “hard” and “soft” value-drivers?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Can pricing analysts be taught the softer skills they need to be successful?