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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Does price elasticity really exist in B2B markets?
  • How do I know if my value messages are really "strategic"?
  • Aren't pricing outliers always a bad thing?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Aren't people usually the root-causes behind most pricing problems?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

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