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  • Why are the early signs of customer defection so difficult to spot?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What are some good ways to talk about price/volume tradeoffs?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why is customer retention so much more important in B2B than in B2C?
  • Aren't people usually the root-causes behind most pricing problems?
  • What is a "Steady State" customer defection and how do I spot it?
  • What is the average % lift reported by those using price elasticity to set prices?

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