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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • When conducting research interviews, how many should we try to conduct?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • How can we get ahold of competitors' price lists?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Aren't people usually the root-causes behind most pricing problems?
  • How can I tell if a customer is defecting early enough to do something about it?

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