Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some good ways to talk about price/volume tradeoffs?
• How can we see the customer spend that we aren't getting?
• What if our competitors are outperforming us on every value-driver that really matters?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Does price elasticity really exist in B2B markets?
• What's the difference between pricing analytics and optimization?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• When conducting research interviews, how many should we try to conduct?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?