Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why don't more B2B companies measure and utilize price elasticity?
- When conducting research interviews, how many should we try to conduct?
- What if our competitors are outperforming us on every value-driver that really matters?
- What role should lifetime value play in our pricing segmentation?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What is a "Mix Shift" customer defection and how do I spot it?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How a "Top Salesperson" Gutted a Pricing Initiative
It's important to get Sales on-board when pursuing a pricing technology initiative, right? But how important is it, really? In this case study, learn to avoid the mistakes one company made when implementing a new pricing technology.
View This Case Study -
Embracing the Embedded Pricing Organization
Mark Burton, co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks with us about the next evolution of the pricing department.
View This Interview -
How Customers Evaluate a Price
Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.
View This Guide -
Six Price Optimization Misconceptions Exposed
Price optimization can provide a significant competitive advantage for the companies that have adopted it. This guide explores the mistaken beliefs that could be costing you sales & margin dollars.
View This Guide
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