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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Aren't people usually the root-causes behind most pricing problems?
  • Does price elasticity really exist in B2B markets?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • How do I know if my value messages are really "strategic"?
  • Should I share the results of our marketing research with the sales team?
  • Why is accurate price segmentation so important?

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