Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What’s the difference between “hard” and “soft” value-drivers?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Why are the early signs of customer defection so difficult to spot?
• Aren't pricing outliers always a bad thing?
• What does a real price segment look like? What defines it?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• When conducting research interviews, how many should we try to conduct?
• How can I tell if a customer is defecting early enough to do something about it?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?