Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How does internal marketing relate to change management?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What is the average % lift reported by those using price elasticity to set prices?
• Can pricing analysts be taught the softer skills they need to be successful?
• Aren't pricing outliers always a bad thing?
• What's the difference between defection detection and customer retention?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?