Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Does price elasticity really exist in B2B markets?
- Why are the early signs of customer defection so difficult to spot?
- What is the average % lift reported by those using price elasticity to set prices?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- What's the difference between pricing analytics and optimization?
- What does a real price segment look like? What defines it?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Should we be able to command a price premium for every value-gap we identify?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Delivering Answers to the Point of Sale
While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.
View This Tutorial -
Four Ways to Get More Out of Pricing Analytics
There's no doubt that pricing analytics can be powerful, but it’s not a slam dunk. This guide explains four powerful strategies for producing more meaningful results from your pricing analytics efforts and investments.
View This Guide -
Creating & Managing a Pricing Governance Team
Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.
View This Guide -
Step-by-Step Marketing Research for Strategic Pricing
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing.
View This Tutorial
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