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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is a "Steady State" customer defection and how do I spot it?
  • Should I share the results of our marketing research with the sales team?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • When conducting research interviews, how many should we try to conduct?
  • How would we know which value packages or bundles make sense to create?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Can just measuring something cause it to improve?

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