Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there other profitable growth drivers a pricing team could focus on?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Aren't people usually the root-causes behind most pricing problems?
• What if our competitors are outperforming us on every value-driver that really matters?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How does internal marketing relate to change management?
• How do I know if my value messages are really "strategic"?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?