Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
- How does internal marketing relate to change management?
- How do I know if my value messages are really "strategic"?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- Why is accurate price segmentation so important?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- How can we get ahold of competitors' price lists?
- Why would a B2B customer defect if they are saying they're satisfied?
- Can you measure price elasticity through channels?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
Preventing Bad Deals Before They Happen
Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.
View This Diagnostic -
Exposing the Secrets of Price Negotiation
How do you protect your margins when your sellers are so outmatched? How do you keep them from falling for every trick in the book? And what does your pricing team need to know to provide another layer of protection?
View This Webinar -
When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
View This Interview
Come Join Our Next Webinar
Pricing Through a Trade War
Maintaining Pricing Discipline When Global Trade Tensions Disrupt Everything
