Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can you tell, in advance, whether a promotional discount will work?
• What are the growth paths that other pricing groups are taking?
• How would we know which value packages or bundles make sense to create?
• What if our competitors are outperforming us on every value-driver that really matters?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Should I share the results of our marketing research with the sales team?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What is a "Mix Shift" customer defection and how do I spot it?
• What types of attributes should we think about for price segmentation?