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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • How does internal marketing relate to change management?
  • How do I know if my value messages are really "strategic"?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Why is accurate price segmentation so important?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How can we get ahold of competitors' price lists?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Can you measure price elasticity through channels?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?

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