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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should we be able to command a price premium for every value-gap we identify?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Why are salespeople so quick to offer discounts?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Should we use current or potential LTV in our segmentation?

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