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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Aren't people usually the root-causes behind most pricing problems?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What are some good ways to talk about price/volume tradeoffs?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Why don't more B2B companies measure and utilize price elasticity?
  • What types of attributes should we think about for price segmentation?
  • Why are salespeople so quick to offer discounts?

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