Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Aren't people usually the root-causes behind most pricing problems?
- How can I tell if a customer is defecting early enough to do something about it?
- What are some good ways to talk about price/volume tradeoffs?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
- Why don't more B2B companies measure and utilize price elasticity?
- What types of attributes should we think about for price segmentation?
- Why are salespeople so quick to offer discounts?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
Preventing Bad Deals Before They Happen
Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.
View This Diagnostic -
Tackling Sales Comp to Drive Pricing Excellence
In this expert interview, Bob Vezeau, the Vice President of Strategic Pricing at WestRock, discusses his experiences redesigning the company's sales compensation platform to better align with pricing excellence.
View This Interview -
Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
View This Diagnostic
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- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges