Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between defection detection and customer retention?
• Does price elasticity really exist in B2B markets?
• What is a "Steady State" customer defection and how do I spot it?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What’s the difference between “hard” and “soft” value-drivers?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• How can we get ahold of competitors' price lists?
• What if our competitors are outperforming us on every value-driver that really matters?
• Why are the early signs of customer defection so difficult to spot?
• If we spot a potential customer defection early enough, can we turn it around?