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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What's the difference between defection detection and customer retention?
  • Does price elasticity really exist in B2B markets?
  • What is a "Steady State" customer defection and how do I spot it?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • How can we get ahold of competitors' price lists?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Why are the early signs of customer defection so difficult to spot?
  • If we spot a potential customer defection early enough, can we turn it around?

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