Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• Should we be able to command a price premium for every value-gap we identify?
• How do you "normalize" your pricing to something else?
• What is the average % lift reported by those using price elasticity to set prices?
• Aren't people usually the root-causes behind most pricing problems?
• What are some good ways to talk about price/volume tradeoffs?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?