Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• If we spot a potential customer defection early enough, can we turn it around?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Should I share the results of our marketing research with the sales team?
• What's the difference between defection detection and customer retention?
• How do you "normalize" your pricing to something else?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?