Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can you tell, in advance, whether a promotional discount will work?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What's the difference between defection detection and customer retention?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• What are the different buyer types we might be negotiating with?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?