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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How does internal marketing relate to change management?
  • What are some good ways to talk about price/volume tradeoffs?
  • Why is accurate price segmentation so important?
  • Can you measure price elasticity through channels?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Should we be able to command a price premium for every value-gap we identify?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?

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More Subscriber-Only Resources From Our Library

  • B2B eCommerce Pricing Practices

    Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.

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  • Pricing Through Uncertainty

    As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

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  • Managing Mix to Improve Pricing

    Product and customer mix have an incredible amount of influence over every aspect of your performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.

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  • How to Structure Pricing Functions

    The structure of your pricing function can have major ramifications for years to come. In this on-demand webinar, learn effective approaches and considerations for structuring your pricing organization.

    View This Webinar