Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Why is accurate price segmentation so important?
• When conducting research interviews, how many should we try to conduct?
• Why would a B2B customer defect if they are saying they're satisfied?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Why is customer retention so much more important in B2B than in B2C?
• What are the different buyer types we might be negotiating with?
• How can pricing skills be applied to other profitable problems?
• Should we be able to command a price premium for every value-gap we identify?
• Aren't people usually the root-causes behind most pricing problems?