Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can just measuring something cause it to improve?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• When conducting research interviews, how many should we try to conduct?
• Can you tell, in advance, whether a promotional discount will work?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Are there other profitable growth drivers a pricing team could focus on?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?