Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What’s the difference between “hard” and “soft” value-drivers?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What's the difference between defection detection and customer retention?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What's the difference between pricing analytics and optimization?
• Should I give my salespeople a specific price, or is a range OK?
• Why are salespeople so quick to offer discounts?
• What are the growth paths that other pricing groups are taking?