Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between pricing analytics and optimization?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What is a "Steady State" customer defection and how do I spot it?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Should I give my salespeople a specific price, or is a range OK?
• When conducting research interviews, how many should we try to conduct?
• Should we be able to command a price premium for every value-gap we identify?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?