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  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • Why is accurate price segmentation so important?
  • When conducting research interviews, how many should we try to conduct?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Why is customer retention so much more important in B2B than in B2C?
  • What are the different buyer types we might be negotiating with?
  • How can pricing skills be applied to other profitable problems?
  • Should we be able to command a price premium for every value-gap we identify?
  • Aren't people usually the root-causes behind most pricing problems?

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