Managing Successful Pricing Projects
Strategies that Minimize Risk and Maximize Success for Pricing Initiatives
Bringing new pricing initiatives to fruition in established B2B companies is rarely a cakewalk. The reality is that wherever there's a "status quo" that's been in place for a number of years, it's going to be a challenge to make meaningful changes. So how do we successfully implement new pricing processes, procedures, and technologies in this kind of environment? How do we manage our pricing projects to maximize our odds of success and minimize the chance of failure? In this on-demand webinar, you'll learn about:
- Designing the roll out of your pricing initiative to reduce operational disruption and boost momentum.
- Anticipating stakeholder objections, dealing with internal conflict, and neutralizing organization resistance.
- Who to include in the project design team to boost effectiveness while fostering ownership and support.
- Avoiding the pitfalls that have disrupted, delayed, and destroyed other practitioners' pricing projects.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Working With "Bad" Pricing Data
In B2B, there are so many moving parts that always having a perfectly accurate and complete dataset just isn't very realistic. So we've got to figure out how to do the best we can with the data we've got.
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Selling Value More Confidently in Seven Steps
To sell effectively, salespeople need confidence in themselves and the value of their offerings. In this tutorial, you will learn 7 straightforward steps you can take to give sales the confidence they need.
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Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
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Considerations for Pricing Through Channels
How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.
View This Interview
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Managing Risk in B2B Pricing
How to Be More Proactive in Mitigating Real and Perceived Pricing Risks
