Managing Successful Pricing Projects
Strategies that Minimize Risk and Maximize Success for Pricing Initiatives
Bringing new pricing initiatives to fruition in established B2B companies is rarely a cakewalk. The reality is that wherever there's a "status quo" that's been in place for a number of years, it's going to be a challenge to make meaningful changes. So how do we successfully implement new pricing processes, procedures, and technologies in this kind of environment? How do we manage our pricing projects to maximize our odds of success and minimize the chance of failure? In this on-demand webinar, you'll learn about:
- Designing the roll out of your pricing initiative to reduce operational disruption and boost momentum.
- Anticipating stakeholder objections, dealing with internal conflict, and neutralizing organization resistance.
- Who to include in the project design team to boost effectiveness while fostering ownership and support.
- Avoiding the pitfalls that have disrupted, delayed, and destroyed other practitioners' pricing projects.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Diagnosing Pricing Problems
When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. In this on-demand webinar, learn how to identify the real root-causes behind pricing performance issues.
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How to Defend Your Prices
In B2B environments, you're sometimes facing a battle on two fronts: With customers and prospects, and with others inside your own company. In this on-demand webinar, learn about effective strategies and tactics for defending your prices internally and externally.
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How to Structure Pricing Functions
The structure of your pricing function can have major ramifications for years to come. In this on-demand webinar, learn effective approaches and considerations for structuring your pricing organization.
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Developing Pricing Leaders
How do we develop the next generation of pricing leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?
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