Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Managing Successful Pricing Projects

Strategies that Minimize Risk and Maximize Success for Pricing Initiatives

Bringing new pricing initiatives to fruition in established B2B companies is rarely a cakewalk. The reality is that wherever there's a "status quo" that's been in place for a number of years, it's going to be a challenge to make meaningful changes. So how do we successfully implement new pricing processes, procedures, and technologies in this kind of environment? How do we manage our pricing projects to maximize our odds of success and minimize the chance of failure? In this on-demand webinar, you'll learn about:

  • Designing the roll out of your pricing initiative to reduce operational disruption and boost momentum.
  • Anticipating stakeholder objections, dealing with internal conflict, and neutralizing organization resistance.
  • Who to include in the project design team to boost effectiveness while fostering ownership and support.
  • Avoiding the pitfalls that have disrupted, delayed, and destroyed other practitioners' pricing projects.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Avoiding Five Margin-Killing MarCom Mistakes

    A guide to common marketing communication mistakes that reduce your perceived value and pricing power.

    View This Guide

  • How To Deal With Inflation

    With all that's been happening over the last few years, inflation was bound to catch up with us. So what should we be doing differently to deal with the rapid inflation we're seeing on so many fronts?

    View This Webinar

  • Pricing Pilot Programs

    How do you get your company to accept new pricing approaches while maximizing your odd of success? In this session, learn how to leverage pilot programs and in-market trials to accelerate your progress.

    View This Webinar

  • How to Price Big Deals

    Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.

    View This Webinar