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  • How do I know if my value messages are really "strategic"?
  • What is the average % lift reported by those using price elasticity to set prices?
  • How can product packaging be leveraged to increase profitability?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • How can we see the customer spend that we aren't getting?
  • What does a real price segment look like? What defines it?
  • Can you tell, in advance, whether a promotional discount will work?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • How would we know which value packages or bundles make sense to create?

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