Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do I know if my value messages are really "strategic"?
- What is the average % lift reported by those using price elasticity to set prices?
- How can product packaging be leveraged to increase profitability?
- Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
- How can we see the customer spend that we aren't getting?
- What does a real price segment look like? What defines it?
- Can you tell, in advance, whether a promotional discount will work?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- How would we know which value packages or bundles make sense to create?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
The Leading Edge of Customer-Specific Pricing
In this Expert Interview, Pete Eppele discusses current best practices and sheds light on what leading pricing functions are doing right now to manage and optimize their customer-specific pricing.
View This Interview -
Step-by-Step Competitive Analysis for Strategic Pricing
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce the pressure to discount.
View This Tutorial -
Working With the C-Suite to Improve Pricing
A conversation with veteran pricing professional Lydia DiLiello about working more effectively with executive management.
View This Interview
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