Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• What role should lifetime value play in our pricing segmentation?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• How can pricing skills be applied to other profitable problems?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Should I share the results of our marketing research with the sales team?
• What if our competitors are outperforming us on every value-driver that really matters?
• What types of attributes should we think about for price segmentation?
• How can we see the customer spend that we aren't getting?