Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• How can pricing skills be applied to other profitable problems?
• How do you "normalize" your pricing to something else?
• If we spot a potential customer defection early enough, can we turn it around?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What's the difference between pricing analytics and optimization?
• What is the average % lift reported by those using price elasticity to set prices?
• Should I give my salespeople a specific price, or is a range OK?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?