Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How do you "normalize" your pricing to something else?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What is the average % lift reported by those using price elasticity to set prices?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What's the difference between pricing analytics and optimization?
• Why is customer retention so much more important in B2B than in B2C?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What types of attributes should we think about for price segmentation?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?