Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Can you measure price elasticity through channels?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What is a "Steady State" customer defection and how do I spot it?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What's the difference between defection detection and customer retention?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?