Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• Why are the early signs of customer defection so difficult to spot?
• What role should lifetime value play in our pricing segmentation?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What's the difference between defection detection and customer retention?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Can you tell, in advance, whether a promotional discount will work?
• Are there other profitable growth drivers a pricing team could focus on?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• How would we know which value packages or bundles make sense to create?