Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What’s the difference between “hard” and “soft” value-drivers?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How can pricing skills be applied to other profitable problems?
• When conducting research interviews, how many should we try to conduct?
• What are the growth paths that other pricing groups are taking?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What are some good ways to talk about price/volume tradeoffs?
• What is a "Steady State" customer defection and how do I spot it?
• What's the difference between pricing analytics and optimization?