Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Should I share the results of our marketing research with the sales team?
• How does internal marketing relate to change management?
• How can product packaging be leveraged to increase profitability?
• Why are salespeople so quick to offer discounts?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What are some good ways to talk about price/volume tradeoffs?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?