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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • When conducting research interviews, how many should we try to conduct?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Why don't more B2B companies measure and utilize price elasticity?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How does internal marketing relate to change management?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Aren't pricing outliers always a bad thing?
  • What are the different buyer types we might be negotiating with?
  • Are there other profitable growth drivers a pricing team could focus on?

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