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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What does a real price segment look like? What defines it?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Should I share the results of our marketing research with the sales team?
  • Why is customer retention so much more important in B2B than in B2C?
  • What are the growth paths that other pricing groups are taking?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Aren't people usually the root-causes behind most pricing problems?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Should we be able to command a price premium for every value-gap we identify?

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