Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- Why are the early signs of customer defection so difficult to spot?
- Why would a B2B customer defect if they are saying they're satisfied?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Why don't more B2B companies measure and utilize price elasticity?
- How can we get ahold of competitors' price lists?
- What's the difference between pricing analytics and optimization?
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Why is customer retention so much more important in B2B than in B2C?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
View This Tutorial -
Price Segmentation Attributes
When developing a price segmentation model, it's not always easy to identify the attributes that matter most. In this session, we review core concepts, explore various attributes, and walk thru a basic development process.
View This Webinar -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool
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The B2B Pricing Blueprint
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