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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What types of attributes should we think about for price segmentation?
  • What are the growth paths that other pricing groups are taking?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What role should lifetime value play in our pricing segmentation?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Aren't pricing outliers always a bad thing?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What is the average % lift reported by those using price elasticity to set prices?

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