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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why are salespeople so quick to offer discounts?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • What is a "Steady State" customer defection and how do I spot it?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Should we be able to command a price premium for every value-gap we identify?
  • Why is accurate price segmentation so important?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What role should lifetime value play in our pricing segmentation?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

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