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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • How can we see the customer spend that we aren't getting?
  • What is the average % lift reported by those using price elasticity to set prices?
  • What are the growth paths that other pricing groups are taking?
  • How can we get ahold of competitors' price lists?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Should we be able to command a price premium for every value-gap we identify?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?

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