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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Aren't people usually the root-causes behind most pricing problems?
  • What role should lifetime value play in our pricing segmentation?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • What are some good ways to talk about price/volume tradeoffs?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Are there other profitable growth drivers a pricing team could focus on?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Effective Pricing Through the Product Lifecycle

    This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading pricing groups are doing differently to price effectively throughout the product lifecycle.

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  • Avoiding the Top 10 Pricing Mistakes

    You're going to make mistakes. But if you can avoid the biggest mistakes, you're definitely rigging the game in your favor. In this on-demand webinar, learn about the top 10 mistakes that other pricing groups have made along the way.

    View This Webinar

  • Building a Pricing Center of Excellence

    Experts have long argued that centralized pricing is the ideal model for driving performance improvement. But these days, companies are finding success taking a different approach---the Pricing Center of Excellence.

    View This Webinar

  • The Right Way to Manage and Enable Change

    How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.

    View This Interview