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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't pricing outliers always a bad thing?
  • Should we be able to command a price premium for every value-gap we identify?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What are some good ways to talk about price/volume tradeoffs?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Aren't people usually the root-causes behind most pricing problems?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • How do I know if my value messages are really "strategic"?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What's the difference between pricing analytics and optimization?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Exploring the Root-Causes of Pricing Problems

    An educational case study collection exploring seven instances where further investigation revealed that supposed pricing problems weren't really pricing problems after all.

    View This Case Study

  • Making Change Happen

    How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?

    View This Webinar

  • Pricing Through Uncertainty

    As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

    View This Webinar

  • Adding Value Beyond Pricing

    How can B2B pricing practitioners leverage their data, diagnostics, and analytical capabilities to expand their value beyond the "pricing" domain and become trusted advisors on other critical decisions?

    View This Webinar