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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • How can we see the customer spend that we aren't getting?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Why is customer retention so much more important in B2B than in B2C?
  • Should I give my salespeople a specific price, or is a range OK?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How do I know if my value messages are really "strategic"?
  • How would we know which value packages or bundles make sense to create?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Them to Pay More

    How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.

    View This Webinar

  • Driving Consistent Price Execution

    Every B2B pricing team wants to ensure that their sales team is consistently applying the appropriate pricing levels and policies. How do you make it happen? What do you need to know?

    View This Webinar

  • Neutralizing the Sales Team's Excuses

    When sales reps fail to do what's expected, it's human nature to offer "explanations" beyond personal failing or expedience. Learn how Pricing can address the top "reasons" for poor price execution in the field.

    View This Webinar

  • Reducing Losses to "No Decision"

    Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.

    View This Webinar