Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What is a "Mix Shift" customer defection and how do I spot it?
• What role should lifetime value play in our pricing segmentation?
• How do you "normalize" your pricing to something else?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• When conducting research interviews, how many should we try to conduct?
• If we spot a potential customer defection early enough, can we turn it around?