Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• If we spot a potential customer defection early enough, can we turn it around?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Can you measure price elasticity through channels?
• Why is accurate price segmentation so important?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How can pricing skills be applied to other profitable problems?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?