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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What role should lifetime value play in our pricing segmentation?
  • How do you "normalize" your pricing to something else?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • When conducting research interviews, how many should we try to conduct?
  • If we spot a potential customer defection early enough, can we turn it around?

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