Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
- Are there other profitable growth drivers a pricing team could focus on?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Should I share the results of our marketing research with the sales team?
- What if our competitors are outperforming us on every value-driver that really matters?
- Should we use current or potential LTV in our segmentation?
- What does a real price segment look like? What defines it?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What types of attributes should we think about for price segmentation?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
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How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
How to Price New Products
In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
View This Webinar -
Exposing the Secrets of Price Negotiation
How do you protect your margins when your sellers are so outmatched? How do you keep them from falling for every trick in the book? And what does your pricing team need to know to provide another layer of protection?
View This Webinar
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