Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the different buyer types we might be negotiating with?
• Why don't more B2B companies measure and utilize price elasticity?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Should I give my salespeople a specific price, or is a range OK?
• Why would a B2B customer defect if they are saying they're satisfied?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• When conducting research interviews, how many should we try to conduct?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?