Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• Why are the early signs of customer defection so difficult to spot?
• What are some good ways to talk about price/volume tradeoffs?
• Should I give my salespeople a specific price, or is a range OK?
• Can you tell, in advance, whether a promotional discount will work?
• What’s the difference between “hard” and “soft” value-drivers?
• What if our competitors are outperforming us on every value-driver that really matters?
• Can pricing analysts be taught the softer skills they need to be successful?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?