Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What types of attributes should we think about for price segmentation?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• How can pricing skills be applied to other profitable problems?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Why are salespeople so quick to offer discounts?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why are the early signs of customer defection so difficult to spot?
• Does price elasticity really exist in B2B markets?