Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can pricing skills be applied to other profitable problems?
• What are the different buyer types we might be negotiating with?
• Aren't pricing outliers always a bad thing?
• How do I know if my value messages are really "strategic"?
• What types of attributes should we think about for price segmentation?
• What are the growth paths that other pricing groups are taking?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Does price elasticity really exist in B2B markets?
• Why would a B2B customer defect if they are saying they're satisfied?