Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do I know if my value messages are really "strategic"?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Can you tell, in advance, whether a promotional discount will work?
• What are some good ways to talk about price/volume tradeoffs?
• How can we see the customer spend that we aren't getting?
• Why would a B2B customer defect if they are saying they're satisfied?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Why is accurate price segmentation so important?
• Should we be able to command a price premium for every value-gap we identify?
• What role should lifetime value play in our pricing segmentation?