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  • Can just measuring something cause it to improve?
  • What's the difference between defection detection and customer retention?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Should I share the results of our marketing research with the sales team?
  • Aren't people usually the root-causes behind most pricing problems?
  • Are there other profitable growth drivers a pricing team could focus on?
  • What's the difference between pricing analytics and optimization?
  • Why are the early signs of customer defection so difficult to spot?
  • How do I know if my value messages are really "strategic"?

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