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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What are some good ways to talk about price/volume tradeoffs?
  • Can you tell, in advance, whether a promotional discount will work?
  • Does price elasticity really exist in B2B markets?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Can just measuring something cause it to improve?
  • Why is customer retention so much more important in B2B than in B2C?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How would we know which value packages or bundles make sense to create?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?

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