Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can you tell, in advance, whether a promotional discount will work?
• Should I share the results of our marketing research with the sales team?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What role should lifetime value play in our pricing segmentation?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How would we know which value packages or bundles make sense to create?
• What are the growth paths that other pricing groups are taking?
• Does price elasticity really exist in B2B markets?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?