Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Expert Interview

Subscribe for access. Already a subscriber? Login

Licensed access to this expert interview has expired. Become a subscriber to view.

When to Choose Profit, Revenue, or Both

Veteran Pricing Professional Lydia DiLiello on How to Balance Profitability and Revenue Objectives

As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. Sometimes, it's all about growing bottom-line profits. Other times, everyone is focused on growing top-line revenues. And sometimes, the flip-flop can happen so quickly that it'll give you whiplash! In this conversation with Lydia DiLiello, a successful B2B pricing practitioner and consultant with decades of experience, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Getting to the Right Number

    In this Expert Interview, Walter Paczkowski shares his perspectives on the challenges and opportunities he's identified in his work using advanced quantitative techniques to set better prices.

    View This Interview

  • Identifying & Capturing Profitable "Quick Wins"

    It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.

    View This Webinar

  • Getting Them to Pay More

    How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.

    View This Webinar

  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool