Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Expert Interview

Subscribe for access. Already a subscriber? Login

Licensed access to this expert interview has expired. Become a subscriber to view.

When to Choose Profit, Revenue, or Both

Veteran Pricing Professional Lydia DiLiello on How to Balance Profitability and Revenue Objectives

As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. Sometimes, it's all about growing bottom-line profits. Other times, everyone is focused on growing top-line revenues. And sometimes, the flip-flop can happen so quickly that it'll give you whiplash! In this conversation with Lydia DiLiello, a successful B2B pricing practitioner and consultant with decades of experience, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Getting the Most Out of Price Segmentation

    The process of building or improving a price segmentation model can seem like a daunting task. In this on-demand training seminar, we discuss best practices and straightforward techniques for improving the quality and accuracy of your price segmentation model.

    View This Webinar

  • A Modern Approach for Fixing a Costly Profit Leak

    We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.

    View This Research

  • The Fundamentals of Value-Based Pricing

    Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.

    View This Webinar

  • Making Sense of Pricing Technology

    Are pricing technologies all the same? Do the differences actually matter? What do we need? How do we choose? In this webinar, we cut thru the confusion to help you understand your options for technology-enabled pricing.

    View This Webinar