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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How can we see the customer spend that we aren't getting?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How do you "normalize" your pricing to something else?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • What role should lifetime value play in our pricing segmentation?

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.

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  • Are Revenue Management and Pricing Different?

    Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.

    View This Interview

  • There's More to Profit Than Price

    For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.

    View This Webinar

  • Closing Costly Margin Leaks

    In this recorded webinar session, we explore common margin leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

    View This Webinar