Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Why are the early signs of customer defection so difficult to spot?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Should we use current or potential LTV in our segmentation?
• Should we be able to command a price premium for every value-gap we identify?
• Can pricing analysts be taught the softer skills they need to be successful?
• How do you "normalize" your pricing to something else?
• What types of attributes should we think about for price segmentation?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?