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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How can product packaging be leveraged to increase profitability?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Should we be able to command a price premium for every value-gap we identify?
  • What are some good ways to talk about price/volume tradeoffs?
  • Are there other profitable growth drivers a pricing team could focus on?
  • How do you "normalize" your pricing to something else?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What does a real price segment look like? What defines it?
  • Does price elasticity really exist in B2B markets?

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