Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why don't more B2B companies measure and utilize price elasticity?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What is a "Mix Shift" customer defection and how do I spot it?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Does price elasticity really exist in B2B markets?
• Why is accurate price segmentation so important?
• When conducting research interviews, how many should we try to conduct?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?