Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Are there other profitable growth drivers a pricing team could focus on?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What is a "Mix Shift" customer defection and how do I spot it?
• Should I give my salespeople a specific price, or is a range OK?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Aren't pricing outliers always a bad thing?