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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are the growth paths that other pricing groups are taking?
  • What does a real price segment look like? What defines it?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Should I share the results of our marketing research with the sales team?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • What's the difference between defection detection and customer retention?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • If we spot a potential customer defection early enough, can we turn it around?

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