Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Why Pricing Initiatives Fail

Avoiding the Mistakes and Missteps That Have Derailed Other B2B Pricing Initiatives

In B2B, it isn’t easy to take a pricing initiative from “idea on paper” all the way through to being “fully operational and generating meaningful results.” As if the project’s deliverables aren’t complicated enough, there are a variety of organizational hurdles that also have to be navigated. And frankly, some initiatives just don’t make it—they either struggle to produce worthwhile results or they fail outright. How do we avoid making the same mistakes? In this on-demand webinar, you'll learn about:

  • Our observations after studying a number of pricing initiatives that didn’t work out as planned.
  • Understanding and addressing the organizational dynamics that can derail your initiative.
  • Crucial considerations in the design of an initiative that can maximize your odds of success.
  • Setting proper expectations and positioning your initiative to ensure support and participation.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Boosting the Pricing Team's Influence

    How can a B2B pricing team improve results when they don't control all the cooks in the kitchen? How can they be heard when others don't have to listen? In this session, learn the science of influence and persuasion.

    View This Webinar

  • Improving Your Price Lists

    For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?

    View This Webinar

  • Developing a Winning Roadmap for Pricing

    From our research, leading pricing functions go through key evolutionary phases in becoming more effective and strategic. In this 3-part training webinar, learn how to develop a roadmap that streamlines that evolution with a plan to be a more valuable and strategic function.

    View This Webinar

  • Making Sense of AI for B2B Pricing

    There's no doubt that artificial intelligence will transform nearly every aspect of sales and revenue operations. How do we cut through the hype and harness AI to generate improved pricing results and business outcomes?

    View This Webinar